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Destin Florida Real estate agent Article Summaries

Personal Branding Techniques for Real Estate Agents and Brokers
By: Dan R. Vella: A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even... The Personal Branding Toolkit contains the “Essential Marketing for Real Estate Professionals” ebook and 17...

Homes And The Multiple Listing Service
By: Mario Giordani: Million of people call an agent each year and list their homes without knowing very much about how agents actually get... or MLS. Your listing agent, by virtue of his or her membership, places your home into the MLS for maximum exposure and ...

Real Estate Buyers Beware: Get Representation... You Need Representation
By: Elaine VonCannon: It is the buyer’s right to seek an agent, and it is in their best interest to do so. For Sale by OwnerWhen a potential... emphasized in these circumstances. Bringing a REALTOR onto the buyer’s side equalizes the sale, and gives the buyer muc...

How to Become a Real Estate Agent
By: Andre McFayden, Ph.D.: The process of becoming a real estate agent is fairly simple, although it does vary a lot from state to state. Here a... their license work for a real estate broker. If you decide at some point to work for yourself, you will need to earn a ...

Top Ten Suggestions for Selecting a Real Estate Agent
By: W. Troy Swezey: In order to find a real estate broker or agent who meets your needs and makes your buying or selling experience a posi... the benefits of working with an experienced agent versus a novice.

An experienced agent may have more insight,...

Featured Article

Flat Fee MLS Listings - Is this the future of real estate

Richard Massey

Realtors are all a buzz about this new form of listing houses on the MLS (multiple listing service). Some feel it creates more work for the buyers agent, while others see this as a way to tap into the For Sale By Owner market.

It use to be when you made the decision to sell your home, you essentially had two methods available to you. You could list your home with a traditional real estate company and pay 6-7% commission or you could try selling on your own "for sale buy owner".

Research shows that nearly 50% of all home sellers start out trying to sell their property on their own. Although some home owners are successful with FSBO, according to the National Association of Realtors (NAR) home seller survey, only sixteen percent of sellers actually sell their home without exposure on the MLS. And many of them end up giving away their commission savings to the buyer to close the deal.

Realtors tend avoid for sale by owner properties because they are working with buyers and have no written agreement to be compensated. If the seller has not agreed in writing to pay a commission to the agent, the buyer could cut the agent right out of the deal and negotiate directly with the seller. It happens....

With flat fee MLS service, the seller has agreed in writing to pay a commission, usually 3%, to the buyers agent. This motivates Realtors to bring the seller a buyer.

How it works:

Real estate commissions by law are negotiable. In a flat fee listing, the listing agent agrees to a flat fee instead of a percentage of the sale price. This can be anywhere from $300-$600 for the service of adding your house to the MLS. Then you choose how much to pay the buyers agent in commission for bringing you a buyer (typically 3%). So in the sale of a $200,000 house you would pay $6,000 plus the flat listing fee, saving a close to $5,700 in commissions. The plus side is in the listing agents contract, the right to continue advertising you house FSBO. So in the event you find a buyer without an agent you save on all commissions and only pay the flat listing fee.
- What do you get with flat fee MLS listing:
- Advertise your home on Realtor.com®
- Market to buyers working with a Realtor® through the MLS
- Market to Buyers working without a Realtor®
- Retain your right to sell your property by owner
- Avoid paying any real estate listing commission by paying a flat rate or fixed fee upfront
- Only pay a commission if a buyer's agent sells your home
- Why would a listing agent want to do this?
For real estate agents this can be an opportunity to increase revenue by listing more homes. There are many people who refuse to use realtors because of the 6-7% commissions, but are more than willing to pay 3%. With the increase of internet marketing, realtors can reach more people because all they are offering is to list the house on the MLS. Services are minimal and the listing agent really won't be trying to find a buyer for you, but rely on the buyers agents. This allows them to list properties in a larger area and in some cases in other states.

With the increase of house prices, is the 6% sales commission going to survive or will flat fee listings be the wave of the future. Only time will tell...

Richard Massey is a note broker with United Financial Resources and a real estate investor. You can get more information at http://www.unitedfinancialresources.com or to read more articles go to http://unitedfinancialresources.com/news.html

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