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Personal Branding Techniques for Real Estate Agents and Brokers By: Dan R. Vella: A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even... -- you. A big error made by many Real Estate Agents and Brokers is to try to develop an institutional image like most b... The Real Estate Bubble Fallacy By: Michael Setz: There has been a lot of talk lately about the "Real Estate Bubble", and a lot of folks are asking the question: "When ... It was indeed like a bubble that burst. And it has had little support since then. Historically speaking, after the stoc... Naples and Southwest Florida Real Estate Is Hot! By: Scott Berry: There has never been a better time to Invest in Naples and Southwest Florida Real Estate!Collier County is ranked numb... Berry is a Seasoned Real Estate Professional In Southwest Florida, and President of The Berry Realty Group with office ... Customer Service – the Real Estate Revolution By: Glenn Murray: Traditionally, real estate has been viewed as a sales industry. But perceptions are changing. Agents around the countr... customer service approach. Glenn Murray heads advertising copywriting studio Divine Write. He can be contacted on Sy... 10 “No Money Down” Ways to Buy Real Estate By: Richard Massey: Turn the Television on any Sunday morning and you’ll find yourself in the middle of a “how to buy real estate” infomer... are you willing to pay anywhere from $500 to $5000 for the information, classes and hotline? Most important are you sel... Investors - Look For The Real Estate Sweet Spots Mark WaltersA politician once proclaimed, "All politics is local!" The same is true for real estate. If you live in Southern California home values are climbing towards the sky. The real estate market is hot! At the very same time there are many areas in the Midwest where there has been no job growth, no increase in sales activity and no increase in home prices for over 5-years. If you are in one of those markets you find real estate investing is an entirely different ballgame. Here's a good example of picking your sweet spot… something you, as an investor, should consider when planning your investing tactics. Technical Olympic USA is home builder. The company very carefully selects the areas where they build homes. Right now they are in ten hot markets: Florida Texas Tennessee Maryland Pennsylvania Arizona Virginia Colorado Nevada Delaware This builder avoids the crazy areas like San Diego, Loa Angeles and Boston. They look for areas where employment has grown steadily for the last 5 or 6 years and where second-time home buyers are moving to homes in the $200,000 to $400,000 range. They've learned that these buyers are in there 30s and 40s, have kids and want 3 or 4 bedrooms, 2,800 to 3,000 sq ft of living space and a two-car garage. Yes, it would be nice if we could all do some research and move to an area where investors are having the most success. Don't fret. Time and again the truly determined have proven that you can make money in any real estate market… sweet or not. If you are an investor living in the Midwest you cannot just buy any rental home and count on its appreciating value to provide a profit. Home prices are not going up. Yet, you can still make money in Midwest real estate. The key is to always buy or option at a price at least 30% below market value. You have less room for error than those investing where home values are increasing by 1% to 3% per month. In Southern California there are at least 5 real estate investing seminars being presented every week. Investors of all skill levels are swarming like locust over every square foot of ground. Competition is fierce. It's not quite like that in the Midwest. Another key is to only invest in homes that people want to buy. A good target is what Technical Olympic has found to be its sweet spot... those homes near 3,000 sq ft. They will be easier to rent to the best class of tenants... and they will sell more quickly for the best profit. In your area the most desirable homes might have other characteristics, but you get the idea The bottom line is that there are geographical sweet spots... and there are local sweet spots... even neighborhood sweet spots. Stay in front of demand, buy carefully, use creative techniques like leases, options and "subject to", and you will find investing opportunity no matter where you live. About the Author Mark Walters is a real estate investor. You can learn about his successful tactics at: http://www.lease-option-sub2.com
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